IDEALLY LOCATED
for a shopping spree – holiday feeling in Vienna
RELAXED SHOPPING IN THE RINGSTRASSE GALLERY
opposite the Vienna State Opera House

New collection

NOVITA [Italian; = novelty] – we understand this to mean casual, elegant fashion from prestigious brands which are comfortable to wear and easy-care.

Our range includes stylish designer clothing, budget priced Italian garments and a range of basics. This mix of styles and prices is precisely what makes shopping in our boutique such a pleasure. We also stock an extensive range of shawls and scarves to complement any and every outfit. All garments can be combined to give classic, charming and smart outfits. Giving you the perfect wardrobe – whether you’re in the office or out for the evening.

When choosing our collections, we pay great attention to natural materials such as cotton, linen, silk and cashmere – and to quality workmanship.

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Feel good

How about combining your favourite clothes with new garments? We’ll give you tips on how to vary your style to make your outfit look completely new every time – enabling you to freshen up your wardrobe with minimum effort! Or do you have a favourite item of clothing that just doesn’t seem to go with anything else, so never gets an airing? No matter how long you’ve been searching for that special item of clothing or accessory to complement your wardrobe, our staff will be able to help you find the “missing links”!

Pure joie de vivre

And for those of you who just feel like buying new clothes every now and again, we get new styles from the world of fashion into stock every two weeks! As styling experts, we’ll be happy to offer you individual advice based on your type. We are also happy to help if you want to completely revamp your style. Because there’s nothing we love better than underscoring your natural beauty with our fashions, and helping you feel really good about yourself.

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